The more data literate your organisation is, the better your results will be. In my work with companies all over the world, I see it every day that organisations that fail to boost Data literacy of their employees will be left behind because they are not be able to fully use the vital business resource of data to their business advantage. In this post, I explore what Data literacy is, why it's crucial for every business and ways to promote data literacy.
The first step in data literacy is the ability to communicate, write and read about data in context. Then, employees, not just data scientists, need to critically assess the data, find meaning in the numbers and glean actionable business insights from it. Employees with expertise over a business area are going to be the ones that are best able to act on data insights to create results. This is why it is critical for everyone in your organisation, not just data analysts, to have access to data and a basic ability to read and use data. Not only can your organisation make decisions based on facts when it's data literate, but users are able to experiment with the data to uncover new insights and opportunities. Putting data to use, not just collecting it, is the key to the future of your business.
Why does data literacy matter for every business?